Breastfeeding has become an important public health issue because of the increasing knowledge of its short and long term benefits, both for mothers and infants. Breastfeeding is seen as the best form of infant nutrition, and the World Health Organization (WHO) and Department of Health (DH) recommend that infants should be exclusively breastfed for the first 26 weeks of life. From around 26 weeks it should continue with appropriate types and amounts of solid food1,2. To enable these aims to be met, local, national and international strategies have been developed to support and promote breastfeeding over the last few decades.
The DH included breastfeeding in their Operational Plan 2008/09–2010/113.
Along with the already existing aim to increase the initiation of breastfeeding by 2% per annum, they wish to see an increase in the percentage of infants breastfed at 6 to 8 weeks.
Despite public health initiatives, many mothers do not breastfeed for as long as recommended. Although the majority of new mothers in England do breastfeed their infants from birth (76%), the number rapidly declines to 63% at 1 week. Six weeks after birth, only 21% of mothers are still exclusively breastfeeding, as many have introduced their infants to formula by this stage4. Given these figures, health visitors, midwives and other healthcare professionals have an important role supporting mothers in initiating and continuing breastfeeding.